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Long distance reading UHF RFID label/tag  is widely used as jewelry anti-theft. Especially for retail, an optimally placed in fashion jewelry piece can fetch more customers' attention and converting into actual sale. A poorly placed jewelry piece will drown into obscurity among the thousands of jewelry pieces displayed in the store. RFID can implement a detection system that registers each time a design is requested over the counter up to the point the sale is completed. A well designed system becomes a tremendous marketing tool to learn about actual customer trending in the store.
A jewelry software, like Enterprise Jewelry Software can be setup to continuously receive real-time report feeds from RFID scanners and performs corresponding actions as required in the jewelry management process. For example, if a particular jewelry item is removed from the smart shelf unauthorized, the system can be programmed to alert the shop manager that a possible theft is taking place.